Final judgment: Jägermeister is subject to the dispute over Hirsch-Logo

No deer: Spirit brand Jägermeister loses in dispute with the startup Selva Negra in front of the Hanseatic Oberlandesgericht. Selva Negra has a deer in the logo like Jägermeister. According to the court, however, the animal images differ so much from each other that it is no longer possible to assume a similarity. The verdict is legally binding. horizon.net (€) (Photo: Mast Jägermeister)

The logo of the Swabian spirits start-up Selva Negra does not infringe any trademark rights of Jägermeister. The Hanseatic Oberlandesgericht came to this conclusion and dismissed the company's appeal.