US EditionJaden Smith Is Christian Louboutin’s First Men’s Creative Director
Jaden Smith will oversee four seasonal collections, blending luxury with innovative menswear and appealing to a younger audience amid a 24% declining men's line, Christian Louboutin said.
- Jaden Smith, a 27-year-old actor, musician, and artist, has been appointed Christian Louboutin's first men's creative director and is moving to Paris to assume the role.
- Christian Louboutin appointed Smith without conducting a formal search, placing confidence in his creative vision to innovate while respecting the brand’s heritage, as the men’s line—which represents 24% of sales—has recently faced a downturn.
- Smith will oversee four collections a year, debuting an avant-premiere capsule in January and presenting his first full seasonal collection at Paris Fashion Week, with a Fall/Winter 2026 line due next May.
- Louboutin praised Smith's unique creativity and shared sensibilities, highlighting that the collaboration represents an exploration of shared ideas and a fresh era blending classic elegance with forward-thinking style.
- Smith’s appointment reflects the brand’s willingness to embrace change and take creative risks, aiming to revitalize the men’s segment by capitalizing on his significant influence and large social media presence, while enabling Louboutin to concentrate on expanding its women’s business.
63 Articles
63 Articles
French shoe designer Christian Louboutin, known for his famous red soles, named American rapper and actor Jaden Smith, son of Will Smith, artistic director of his male line, told the press on Wednesday. “One morning, while swimming, I thought: ‘Why not Jaden?’,” explained the 62-year-old designer in an interview with the French daily Le Figaro. The creator, who relies for the first time on the direction of this line, counts on the 27-year-old ar…
The shoemaker Christian Louboutin appointed the American rapper and actor Jaden Smith as artistic director of his men's line.
Watauga Democrat
Louboutin taps Jaden Smith to lead well-heeled shoemaker's men's line
Christian Louboutin of scarlet-stiletto fame on Wednesday named Jaden Smith, who has followed in his superstar father Will's footsteps as an actor and rapper, as artistic director of the French shoemaker's men's collection.
French shoemaker Christian Louboutin, known for his famous red soles and towering heels, has appointed a new artistic director for his men's line. It's none other than Jaden Smith, son of Will Smith, and until now relatively unknown in the fashion world.
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