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Major Retail Chain’s CEO Stepping Down Amid Company Struggles

Michael Fiddelke will lead Target's strategic shift including technology investments and ending the Ulta partnership to address consecutive quarters of sales decline, executives said.

  • On Wednesday, Target said Chief Operating Officer Michael Fiddelke will succeed Brian Cornell as CEO effective Feb. 1, 2026, as shares dropped about 10% after sluggish quarterly results.
  • Over recent quarters, Target Corp. has suffered 11 consecutive quarters of flat or declining comparable sales, as customer loyalty waned after the 2023 Pride merchandise controversy and diversity, equity and inclusion program rollbacks.
  • Target Corp. reported Q2 net sales of $25.2 billion, with operating income down 19.4% to $1.3 billion and net earnings falling 21.5% to $935 million.
  • Ahead of Feb. 1, 2026, Target signaled it will not renew the Ulta Beauty deal and Michael Fiddelke, incoming CEO, said, `I know we're not realizing our full potential right now`.
  • Analysts warned the internal hire could perpetuate past failures, and investors punished the decision as TGT stock plunged 10%.
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Twin Cities Business broke the news in on Wednesday, August 20, 2025.
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