Jack Osbourne Responds to Fan Backlash over Ozzy Osbourne Interactive Avatar: “He Would Be Into This”
Jack Osbourne said the digital version was discussed with his father before he died and will use high-level technology, not a simple chatbot.
- On Wednesday, Jack Osbourne and Sharon Osbourne announced an AI-powered avatar of Ozzy at Licensing Expo 2026 in Las Vegas, partnering with digital human tech company Hyperreal to create an interactive version of the late Black Sabbath frontman.
- Ozzy died in July 2025 at age 76, and news of the AI avatar sparked backlash online, with some fans criticizing the concept as disrespectful and raising concerns about commercializing his likeness for future brand work.
- The avatar will use Ozzy's voice, image, and movement to respond to fan questions in real time, appearing in Proto Luma interactive touchscreen systems beginning in late summer 2026 across the UK and US.
- Jack defended the project during a YouTube livestream, calling it 'so tasteful' and emphasizing it was 'far more advanced than simply attaching an image' to a chatbot, while claiming the family discussed the concept with Ozzy before his death.
- Ozzy joins other major figures with digital avatars, including Tupac Shakur and Michael Jackson, as the Osbourne family also announced an Ozzy biopic pencilled in for 2028 release.
20 Articles
20 Articles
Ozzy Osbourne’s Son Defends AI Avatar After Fan Backlash
Source: Greg Doherty / Getty Jack Osbourne is defending plans to create an AI-powered digital avatar of his late father, Ozzy Osbourne, after some fans criticized the project online. Last week at the Licensing Expo in Las Vegas, Jack and Sharon Osbourne announced a partnership with tech company Hyperreal to develop a realistic, interactive digital version of the rock legend using artificial intelligence. Responding to criticism on his YouTube ch…
Jack Osbourne defended the project that will turn his father, Ozzy Osbourne, into a digital avatar powered by Artificial Intelligence (IA), after the announcement generated criticism among social media users and followers of Black Sabbath's vocalist, who died in July 2025 at 76. "What we're going to do is going to be of very good taste. It's not going to be anything but crap," Jack said on a live YouTube broadcast. "It's something really complex…
Jack Osbourne Responds to Backlash Over AI-Powered Digital Avatar of Ozzy Osbourne
Jack Osbourne is clapping back at criticism over the return of his father, Ozzy Osbourne, as an AI-powered avatar. Jack and his mother, Sharon Osbourne, made the announcement during a discussion about the future of Ozzy’s brand at the Licensing Expo in Las Vegas on Wednesday (May 20). Related Ozzy Osbourne to Return as an AI-Powered Digital …
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