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Izmir Should Aim to Become a 'Brand City' in Healthcare.
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Stating that Izmir has significant potential in health tourism, Dr. Özgen Aytaç, General Manager of Egepol Hospitals, said that Izmir needs to strengthen its image as a 'Brand City in Healthcare' internationally. Aytaç pointed out that Izmir's high-level technological infrastructure, along with its quality hospitals and experienced specialist physicians, is a driving force. He added that health tourism is a service comprised of many components…
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