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ITV's 'Most Expensive Flop in Years' Set to Be Axed After 'Finale Ratings Drop'

GREATER LONDON, ENGLAND, JUL 07 – The Genius Game's ratings dropped from 1.2 million at launch to 661,000 by the finale, matching a low-profile BBC2 documentary, prompting ITV to consider cancellation.

  • ITV is planning to cancel The Genius Game after its finale received viewership similar to a BBC2 documentary about pangolins, as reported by multiple sources.
  • The Genius Game cost £2.5 million to produce but only attracted an average audience of 661,000 viewers by the end, according to MailOnline.
  • An insider stated that ITV executives view the show as a disaster, despite the public claim of no firm decision having been made.
  • Viewer feedback has been largely negative, with complaints about the show's complicated format and low entertainment value.
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The Sun broke the news in United Kingdom on Monday, July 7, 2025.
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