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ITV, InfoSum extend partnership

Summary by TV Tech Industry News
InfoSum, the data collaboration platform, and ITV have announced the extension of their strategic partnership. This renewal follows four years of collaboration that has underpinned ITV’s addressable advertising capabilities. Since 2021, the partnership has enabled ITV to develop sophisticated audience targeting solutions without compromising viewer privacy. This is made possible by InfoSum’s decentralised technology, which allows multi-party dat…
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TV Tech Industry NewsTV Tech Industry News

ITV, InfoSum extend partnership

InfoSum, the data collaboration platform, and ITV have announced the extension of their strategic partnership. This renewal follows four years of collaboration that has underpinned ITV’s addressable advertising capabilities. Since 2021, the partnership has enabled ITV to develop sophisticated audience targeting solutions without compromising viewer privacy. This is made possible by InfoSum’s decentralised technology, which allows multi-party dat…

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Streaming Media MagazineStreaming Media Magazine

Addressable TV Is No Longer 'Optional' - It's Table Stakes

Going into 2025, advertiser conversations around addressable TV are different than they have been in past years. Considered an "add-on" by many just a few years ago, addressable TV is now considered a "must-buy" among the majority of advertisers today. Sona Pehlivanian of New York Interconnect writes that this shift represents a new level of maturity in how the advertising industry views addressable and how it is an important milestone in bringi…

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Streaming Media Magazine broke the news in on Thursday, March 27, 2025.
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