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ITV bosses to axe popular channel ITVBe in huge summer shake-up

  • ITVBe, launched in 2014, will be retired in June 2025 as part of a scheduling change.
  • ITV is making changes to its channel lineup to focus on specific content strategies.
  • Reality TV series like *The Only Way is Essex* will move to ITV2, a popular channel.
  • ITV plans to use the ITVBe channel slot for ITV Quiz, featuring UK quiz and game shows.
  • ITV2 will gain reality programming and ITV hopes to leverage the success of ITVX channels.
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times-series.co.uktimes-series.co.uk
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ITV bosses to axe popular channel ITVBe in huge summer shake-up

ITVBe – known for showing reality TV series such as The Only Way is Essex and The Real Housewives – will be axed by ITV this June.

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61% Center
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advanced-television.com broke the news in on Wednesday, April 16, 2025.
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