ITV bosses to axe popular channel ITVBe in huge summer shake-up
- ITVBe, launched in 2014, will be retired in June 2025 as part of a scheduling change.
- ITV is making changes to its channel lineup to focus on specific content strategies.
- Reality TV series like *The Only Way is Essex* will move to ITV2, a popular channel.
- ITV plans to use the ITVBe channel slot for ITV Quiz, featuring UK quiz and game shows.
- ITV2 will gain reality programming and ITV hopes to leverage the success of ITVX channels.
30 Articles
30 Articles


ITVBe show ‘cancelled’ after 11 series as channel shuts down
ITV has quietly axed Dinner Date after more than a decade on air, following the ITVBe’s shutdown announcement. The dating series, which first launched in 2010, has not been picked up by ITV2 – where many of the channel’s biggest shows will migrate to. ITVITV has quietly axed Dinner Date after more than a decade on air[/caption] While ITV has not formally announced the end of Dinner Date, the show was noticeably absent from a channel’s press rele…
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