It’s Time to Try Bundled Pricing

It’s Time to Try Bundled Pricing

During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers. Bundled pricing can be a powerful alternative strategy. Consider Chili’s “3 For Me” success: The restaurant chain reversed years of stagnation by offering meals at set prices, driving a 31% sales increase and record-high stock performance. The appeal of bundling lies not just in perceived value but also in simplified choices, lowered operat…