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It’s not you – some typefaces feel different
Summary by The Conversation
2 Articles
2 Articles
It’s not you – some typefaces feel different
Roman Samborskyi/ShutterstockHave you ever thought a font looked “friendly” or “elegant”? Or felt that Comic Sans was somehow unserious? You’re not imagining it. Typefaces carry personalities, and we react to them more than we realise. My work explores how the shapes of letters can subtly influence our feelings. When we read, we are not just processing the words. We are also taking in the typeface, which can shape how we interpret a message and …
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