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It's Not Science Fiction: It's Nike's Future.
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Nike’s philosophy has always been to put the athlete first. Overcoming each of its challenges is the basis for achieving innovation. For years, the brand has understood how the athlete’s body feels — its muscular and skeletal imbalances — but now it does so from a new level. “In recent years we are thinking a lot about the brain. Understanding the mind will be another great multiplier, and it feels like something really new,” explains Matt Nurse…
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