It's Not Just the Cybertruck. America's Big Electric-Truck Bet Fell Apart.
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4 Articles
Business Insider
The New York LedgerIt's not just the Cybertruck. America's big electric-truck bet fell apart.
Tesla's Cybertruck is the latest big EV truck that didn't reach its sales goals. Now car companies have a new electric bet: small and cheap.
The dream of a massive electric pickup truck that was supposed to be a huge hit in America has been shattered. Major automakers have recorded huge impairment losses, and Tesla has announced the end of production for its Cybertruck. However, a new gamble is now underway in the EV truck market.
It's not just the Cybertruck. America's big electric-truck bet fell apart
In the early 2020s, automakers promised big electric trucks. They've failed to meet expectations. Kyle Grillot/Bloomberg via Getty Images, Ben Shimkus/Business Insider Full-size electric trucks were supposed to be a hit in America. They weren't. Detroit automakers spent billions on write-downs.…
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