Italy PM Meloni seeks EU trademark for her voice amid AI deepfake risks
The filing seeks to add legal hurdles against AI-generated imitations as deepfake images and voice clones have repeatedly targeted Meloni.
- On Monday, Italian Prime Minister Giorgia Meloni applied to the European Union Intellectual Property Office to trademark her voice, aiming to combat AI-generated deepfakes.
- Manipulated images of Meloni have circulated online in recent years, including explicit depictions shared as authentic; she has denounced such falsehoods while urging users to verify content before sharing.
- In 2024, Meloni launched a civil action against a man from Sardinia accused of creating non-consensual deepfake pornography; the case remains pending before an Italian court.
- The EUIPO is currently examining the application, which includes a four-second audio clip repeating 'I am Giorgia Meloni'; Italian media report a trademark would not prevent all AI misuse but could create legal obstacles.
- Originating from a 2019 political rally and her 2021 autobiography, the phrase 'I am Giorgia' anchors her public persona; Meloni noted that while she can defend herself, many others cannot.
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249 Articles
Giorgia Meloni applies to trademark her voice against AI deepfakes
Italian Prime Minister Giorgia Meloni has applied to trademark her voice at the European Union Intellectual Property Office (EUIPO). The EUIPO record lists a sound mark filed on 5 October in her own name, as an individual, through the Italian firm Praxi Intellectual Property. As of 9 October, the application was still under examination. The […] This story continues at The Next Web
The advancement of false videos, images and audios produced with artificial intelligence (IA) — which realistically imitate the appearance or voice of a real person — has led governments and authorities from different countries to seek new forms of protection against deepfakes. Initiatives range from the recording of their own voice as a brand, in the case of Italy's Prime Minister, Giorgia Meloni, to the creation of laws to punish false content…
ledauphine.com
IA, deepfakes... Giorgia Meloni tries to protect herself before the general elections of 2027. She filed her voice with the European Union Office for Intellectual Property.
As part of the process, Meloni had to record a four-second audio in which he twice uttered the phrase "Io sono Giorgia".
Source: Valeria Bunyak, for Detector Media The application contains a four-second audio recording of the Prime Minister repeating the phrase “I am George Meloni” in Italian. Italian Prime Minister Giorgia Meloni has applied to the EU Intellectual Property Office to register her vote as a trademark to protect herself from deepfakes created using artificial intelligence. AP writes about this. [...] Source
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