US EditionItaly Bans BYD Ad That Pokes Fun At Stellantis' Engines
This story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.4 Articles
4 Articles
In China, everything goes. And we have seen it with BYD creating a very crude price war in his country that led to the bankruptcy of dozens of dealers. And the first Chinese manufacturer thought that an aggressive advertising strategy would also result in it in Europe. But it has ended with the judgment of a trial against him and with a regulatory body indicating that his campaign against Stellantis was "demeanor, illegal and denigrating." But, …
The Chinese attacked a sensitive point.
Italy Bans BYD Ad That Pokes Fun At Stellantis' Engines
BYD has been silenced in Europe after complaints from Stellantis. Italy’s advertising watchdog has banned BYD’s “Purefication” campaign after a defamation complaint from Stellantis. By successfully hiding a joke about their engine reliability, Stellantis has inadvertently ensured that everyone—including those who didn’t see the original ad—is now talking about their “oil-bath” timing belt issues. BYD’s campaign was anything but subtle, offering …
BYD has seen its controversial commercial campaign in Italy against Stellantis' Puretech technology banned due to unfair competition. The Chinese manufacturer tried to take advantage of the bad reputation of a well-known heat engine to gain visibility. A few weeks ago we woke up to news that was at least striking. BYD had bet heavily against Stellantis in Italy in a campaign that offered incentives to customers who exchanged their European group…
Coverage Details
Bias Distribution
- There is no tracked Bias information for the sources covering this story.
Factuality
To view factuality data please Upgrade to Premium
