How Romanians choose restaurants in 2025: trends, budgets and the influence of social networks

Romanians love to eat out and are generous when choosing dishes from the menu. A recent study shows that wallets open up depending on age, but also the time of day. And the restaurants are chosen the same way. Millennials and Generation Z value atmosphere, and the consumption decision and the popularity of restaurants continue to be strongly dictated by social networks.

It was a sunny afternoon on the coast of Paraná, and I was craving a good cup of coffee. As many of us do these days, I grabbed my phone and searched for options on Google. I found a promising place, but the rating was surprisingly low. Curious, I opened the reviews. To my surprise, five negative comments had been posted in the last two hours. The pattern was clear: the same complaints, similar tone, clearly coming from a group that, after a bad…