‘It was never about jeans’: Fans demolish American Eagle’s defense of controversial ad

‘It was never about jeans’: Fans demolish American Eagle’s defense of controversial ad

The clothing brand defended its campaign after backlash over perceived eugenics references and objectification concerns in the advertisement featuring the "Euphoria" star.

American Eagle's response to ad continues controversy - Brand Innovators

Which has done more damage, the ad or the response? After remaining silent for nearly a week after an ad featuring Sydney Sweeney making a “jeans/genes” pun rubbed consumers the wrong way, American Eagle finally put out a statement on Friday. But that statement may not do much to quell the critics.  The campaign in question, featured a spot in which Sweeney described how genes pass on hereditary traits while a camera ogles her denim-clad body. A…