It smells like Dior again. How the son of a fertilizer manufacturer became a world-famous fashion icon

Morris Dior's family was not exactly popular in Granville on the Normandy coast in the northwestern tip of France. Christian Dior's father operated a fertilizer factory there at the turn of the 19th and 20th centuries. “Among other things, he also imported the droppings of seabirds there. And when the wind blew in the wrong direction, it also carried with it from his factory to human dwellings in the city a strong smell,” recalls the British his…