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“It Is Known as the ‘Red Gold’ and Can Be Sold for 70,000 Euros a Kilo”: a Teacher Creates a Sustainable Business with the Most Expensive Plant in the World

Summary by El Universo
The story of Algerian teacher Keltouma Adouane is an example of perseverance: in 2018, she decided to plant saffron bulbs in Béjaïa, Algeria, where flowers flourished against all odds and started a project that today brings together rural women.

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El UniversoEl Universo
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“It Is Known as the ‘Red Gold’ and Can Be Sold for 70,000 Euros a Kilo”: a Teacher Creates a Sustainable Business with the Most Expensive Plant in the World

The story of Algerian teacher Keltouma Adouane is an example of perseverance: in 2018, she decided to plant saffron bulbs in Béjaïa, Algeria, where flowers flourished against all odds and started a project that today brings together rural women.

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El Universo broke the news in on Wednesday, December 31, 2025.
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