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It Ends With Us? More like the headline that never ends

Summary by Mumbrella
When the media frenzy surrounding Blake Lively and Justin Baldoni erupted last August, it initially seemed like just another celebrity feud. As I dug deeper, I realised this wasn’t the case. It was a masterclass in reputation management – or mismanagement – and very much in my wheelhouse.Then in late December, PR itself became part […]
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It Ends With Us? More like the headline that never ends

When the media frenzy surrounding Blake Lively and Justin Baldoni erupted last August, it initially seemed like just another celebrity feud. As I dug deeper, I realised this wasn’t the case. It was a masterclass in reputation management – or mismanagement – and very much in my wheelhouse.Then in late December, PR itself became part […]

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Mumbrella broke the news in on Wednesday, January 15, 2025.
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