Skip to main content
See every side of every news story
Published loading...Updated

Israel-Premier Tech Is Rebranding as NSN Cycling Team From 2026 with New Base in Spain

The team will be registered in Switzerland and operate mostly from Spain after Premier Tech left sponsorship due to repeated protests disrupting races, organizers said.

  • Next year, the Israel-Premier Tech cycling team will race as the NSN Cycling Team after being taken over by Never Say Never and rebranded.
  • Last month, the team said it would rebrand after repeated targeting by pro-Palestinian protesters during the Spanish Vuelta and exclusion from the Giro dell'Emilia.
  • NSN and Swiss investor Stoneweg have taken over the team's structure, registering it as a Swiss company operating mainly from Barcelona and Girona, with Kjell Carlström remaining general manager.
  • With Premier Tech's exit, ownership and sponsorship dynamics shifted for the squad as Premier Tech, a multinational company based in Quebec, stepped down as co-title sponsor in November.
  • Kjell Carlström welcomed NSN and Stoneweg to the team as it adopts a new identity, and NSN called the change a significant milestone while more than 100,000 people demonstrated in Madrid.
Insights by Ground AI

60 Articles

Lean Right

The future of the Israel Premier Tech cycling team, in question for a couple of months after its controversial passage through the Vuelta a España, has been definitively resolved in a surprising way at least. The international event company NSN (Never Say Never), owned by Andrés Iniesta, unveiled on Thursday its landing in the professional cycling en route after assuming the structure of the World Tour teams and development that until now were o…

·Spain
Read Full Article
Center

Associated Press BARCELONA (AP) — The Israel-Premier Tech cycling team has found a new name and will compete as the NSN Cycling Team starting next year. The team announced last month that it would rebrand and move away from its Israeli identity after being repeatedly attacked by pro-Palestinian protesters during the Vuelta a España and subsequently barred from a race in Italy. It will now relocate to Spain after the international sports and ente…

·United States
Read Full Article
Lean Right

Associated Press BARCELONA (AP) — The Israel-Premier Tech cycling team has found a new name and will compete as the NSN Cycling Team starting next year. The team announced last month that it would rebrand and move away from its Israeli identity after being repeatedly attacked by pro-Palestinian protesters during the Vuelta a España and subsequently barred from a race in Italy. It will now relocate to Spain after the international sports and ente…

·Boston, United States
Read Full Article
Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • 49% of the sources are Center
49% Center

Factuality Info Icon

To view factuality data please Upgrade to Premium

Ownership

Info Icon

To view ownership data please Upgrade to Vantage

Marca broke the news in Barcelona, Spain on Thursday, November 20, 2025.
Too Big Arrow Icon
Sources are mostly out of (0)

Similar News Topics

News
Feed Dots Icon
For You
Search Icon
Search
Blindspot LogoBlindspotLocal