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ISBA: GenAI rockets but we must ensure it doesn't crash - DecisionMarketing
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ISBA: GenAI rockets but we must ensure it doesn't crash - DecisionMarketing
Fresh evidence has emerged on the rapid uptake of AI among client marketers, with the number using the technology more than quadrupling in just over a year, and agencies are likely to be the main beneficiaries, yet there are still issues to tackle around skills, ethics and the environment. That is according to the results of ISBA’s latest Generative AI member survey which reveals the proportion of advertisers reporting at least one live GenAI us…
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