Is Marina Abramović’s “Longevity Method” a Business, or a Performance?

Is Marina Abramović’s “Longevity Method” a Business, or a Performance?

Could Marina Abramović be the wellness guru we needed all along? It could have been Gwyneth Paltrow, she of the jade eggs and bone broths and chugging Mountain Valley water, who seemed, for a while, like the prophet we were promised. But her company, Goop, has become more of a place to buy $900 jersey dresses and titanium cooking pans. Anyway, Goop has gone through multiple rounds of layoffs in the past few months alone. If Goop isn’t your thi…