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Is hōjicha the new matcha? The new Japanese trend taking over cafés, bakeries and more
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Is hōjicha the new matcha? The new Japanese trend taking over cafés, bakeries and more
From humble Japanese staple to global café favourite, hōjicha is redefining tea culture. Here’s how it compares to matcha—and why it’s trending worldwide When it comes to green tea, matcha has long reigned supreme, fuelling everything from oat milk lattes to Magnolia Bakery’s famous banana pudding, even trickling into the world of fashion with Nike’s second Dunk collaboration with skateboarder Yuto Horigome. But lately, another contender has bee…
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