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Is FIFA negotiating with Hakuhodo for 2026 World Cup broadcasting rights → when the true reason that moved to “remove Dentsu” hit FIFA directly, a surprising aim came into view

Summary by toyokeizai.net
At that “soccer festival every 4 years,” an incident has occurred over the rights business. The International Football Federation (FIFA) is using Dentsu as an agent for broadcasting rights sales in Japan at the “FIFA World Cup 2026,” which is scheduled to be held in North and Central America in 2026...
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toyokeizai.net broke the news in on Tuesday, April 22, 2025.
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