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Apple to Enter Low-Cost Laptop Market with Budget Mac, Bloomberg News Reports

Apple plans to launch a budget Mac in the first half of next year, with the J700 in active testing and early production, Bloomberg reported on Tuesday.
Aimed at Chromebook and entry-level Windows buyers, the laptop targets students, businesses and casual users who mainly browse, work on documents or do light media editing and would-be iPad buyers.
Using an iPhone processor, the laptop features a lower-end LCD display slightly below 13.6 inches, and internal tests show the chip outperforms the Mac-optimized M1 used a few years ago.
Apple's Mac segment grew 13 per cent last quarter, reporting Mac sales of $8.73 billion versus estimates of $8.59 billion, while ranking fourth with about 9 per cent global PC market share.
Apple plans a flurry of updates in 2026 including M5 MacBook Air and two new external Mac displays, expecting cheaper Macs to boost adoption in the US market.

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28 Articles

Mashable

Left

Apple is reportedly working on a Chromebook-style laptop, but we've heard that before

Apple is reportedly working on a more inexpensive laptop. That could be a major shift for the tech giant.

9 hours ago·United States

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PetaPixel

Center

Apple Is Reportedly Making a Chromebook Competitor That Will Cost 'Well Under $1,000'

According to a consistently reliable Apple insider, Apple is preparing to compete in the highly competitive low-cost laptop market by leveraging its iPhone and iPad-oriented A-series chips in a compact notebook.

10 hours ago

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ZDNet

Center

If Apple's new budget MacBook is true, I'm worried for Chromebooks and Windows laptops

Apple could be developing a new, lightweight MacBook with the iPhone's A18 Pro chipset, and at a price that's sure to turn heads.

10 hours ago·United States

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Australian Financial Review

Lean Right

Apple is preparing to enter the low-cost laptop market for first time

The new device will target would-be iPad buyers who are averse to tablets, or people who primarily browse the web using Chromebooks or similar technology.

11 hours ago·Sydney, Australia

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Sydney Morning Herald

+2 Reposted by 2 other sources

Lean Left

Apple prepares to sell low-cost laptops for the first time

The tech giant is developing a budget Mac aimed at luring away customers from Chromebooks and entry-level Windows PCs. The move would represent a strategic shift for Apple.

11 hours ago·Sydney, Australia

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