US EditionIRONMAN targets younger and more diverse athletes with new initiatives
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IRONMAN targets younger and more diverse athletes with new initiatives
IRONMAN has released fresh participation data and global research highlighting athlete trends across its IRONMAN and IRONMAN 70.3 triathlon series. The insights point to areas of opportunity for growing the sport, with a focus on attracting younger and more diverse athletes – particularly women. According to IRONMAN, the average age of first-time participants is decreasing. Since 2019, there has been a 39% rise in IRONMAN first-timers under 30, …
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