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Irishman Eoin Tonge appointed chief executive of Primark

Eoin Tonge’s permanent appointment follows a year as interim CEO after Paul Marchant’s resignation amid misconduct allegations, with early changes showing tangible benefits, ABF said.

  • On Thursday, March 5, 2026, Associated British Foods confirmed Eoin Tonge as Primark chief executive with immediate effect, following his interim role for the past year.
  • Paul Marchant, former Primark chief executive, resigned in March last year following an investigation into alleged inappropriate behaviour, and Tonge served as interim chief executive for the past year.
  • Tonge joined ABF as finance director in January 2023 and previously held roles at Greencore and Goldman Sachs from 1994 to 2005.
  • ABF chief executive George Weston said Eoin Tonge showed leadership, judgment and consumer insight over the past year, while Filip Ekvall was appointed chief commercial officer to support him.
  • The appointment comes ahead of a possible Primark demerger, and Tonge says his priorities include disruptive value leadership, digital engagement, and international growth.
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Drapers broke the news in on Thursday, March 5, 2026.
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