Irishman Eoin Tonge appointed chief executive of Primark
Eoin Tonge’s permanent appointment follows a year as interim CEO after Paul Marchant’s resignation amid misconduct allegations, with early changes showing tangible benefits, ABF said.
- On Thursday, March 5, 2026, Associated British Foods confirmed Eoin Tonge as Primark chief executive with immediate effect, following his interim role for the past year.
- Paul Marchant, former Primark chief executive, resigned in March last year following an investigation into alleged inappropriate behaviour, and Tonge served as interim chief executive for the past year.
- Tonge joined ABF as finance director in January 2023 and previously held roles at Greencore and Goldman Sachs from 1994 to 2005.
- ABF chief executive George Weston said Eoin Tonge showed leadership, judgment and consumer insight over the past year, while Filip Ekvall was appointed chief commercial officer to support him.
- The appointment comes ahead of a possible Primark demerger, and Tonge says his priorities include disruptive value leadership, digital engagement, and international growth.
11 Articles
11 Articles
Primark appoints new permanent boss as parent firm reviews spin-off
Eoin Tonge has been named permanent boss of Primark after predecessor Paul Marchant resigned over an allegation of inappropriate behaviour last year. Primark owner Associated British Foods (ABF) has named Eoin Tonge as the permanent boss of the high street fashion chain, ahead of a potential demerger. Mr Tonge stepped in as interim Primark boss a year ago to replace the chain’s previous chief executive, Paul Marchant, after he resigned over an a…
Primark confirms Eoin Tonge as permanent CEO
Eoin Tonge has been appointed chief executive of Primark with immediate effect, while Filip Ekvall joins the retailer in the new role of chief commercial officer. Tonge has served as interim chief executive since March 2025 and will remain a director on the board of parent company Associated British Foods (ABF). His previous experience includes roles as group finance director at ABF and chief financial officer at Marks and Spencer. During his i…
Coverage Details
Bias Distribution
- 100% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium






