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Irep Forum : Marketing Influence : Issues & Efficiency in the Media Mix - the Media Leader En
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LIREP Forum, in partnership with the ARPP, will take place on Thursday 9 April 2026 from 9am to 12.30pm (accommodation from 8.30am to 8.30pm in WPP's auditorium (Levallois-Perret). Influence marketing is imposing today, in France and internationally, as a strategic lever of the media mix. In 2024, it already represented a market of more than half a billion euros in France (source France Pub for the ARPP), confirming its key role in brand communi…
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