iPhone brand loyalty at record high level, with Android users switching

iPhone brand loyalty at record high level, with Android users switching

A smartphone loyalty survey has revealed the unsurprising news that Android users are 3.7 times more likely to switch to iPhone than the reverse. More interestingly, it shows that iPhone brand loyalty has increased significantly in the last five years … more…

U.S. Android users are nearly four times more likely to switch than iPhone users

In the ever-competitive world of smartphones, loyalty speaks volumes about which platform truly wins hearts (and wallets). According to the latest Smartphone Loyalty Survey 2026 from SellCell, iPhone users continue to demonstrate remarkable dedication to Apple’s ecosystem, while Android users show significantly higher churn rates. The survey, which polled over 5,000 U.S. smartphone users aged 18 and older with roughly equal representation of iPh…