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iPhone 18 Pro Models Could Be Up to $300 More Expensive, Says Analyst

Jeff Pu said higher 2nm silicon and memory costs could hurt demand, and he downgraded Apple stock to hold.

  • Analysts project Pro and Pro Max models could increase by $250–$300 this year, following speculation about the upcoming lineup launch this September.
  • Rising 2nm silicon and DRAM/NAND costs drive the potential hikes, as Apple grapples with global component shortages from the AI infrastructure buildout.
  • Currently, Pro and Pro Max models start at $1,099 and $1,199 respectively. Apple increased prices for Macs, HomePods, and Vision Pro in June, while other models were spared.
  • During the company's Q3 earnings call on Thursday, Apple CEO Tim Cook declined to confirm planned price adjustments, though analysts widely anticipate increases.
  • Jeff of GF Securities warned that price hikes could create "demand uncertainty," prompting a downgrade of AAPL from buy to hold. Apple's first foldable iPhone launches this September at north of $2,000.
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Apple faces a problem that could fuel the new iPhone 18. This was revealed by analyst Jeff Pu of GF Securities, who revealed that the iPhone 18 Pro and iPhone 18 Pro Max will be up to $5,000 more expensive. Apple's problem that could fuel the new iPhone 18 The high price of the new iPhone 18 would be for the increased costs of 2 nm silicon and DRAM and NAND memory.In this scenario, it is believed that there will be uncertainty in the demand for …

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आज तक broke the news on Friday, July 31, 2026.
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