US EditionIPA President Karen Martin unveils agenda to revitalise UK advertising
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IPA President Karen Martin unveils agenda to revitalise UK advertising
New IPA President and CEO of BBH, Karen Martin, has announced her agenda designed to revitalise UK advertising, and celebrate the immense value creativity brings to business success, the economy and British culture. In a passionate address to industry leaders and IPA members, followed by a live Q&A, Martin set out the critical need to put creativity back at the core of business. Her speech also highlighted key challenges facing the ad industry …
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