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Iowa Women’s Hoops Revenue Fell Back to Earth Post-Caitlin Clark

Summary by Sportico.com
The Caitlin Clark-fueled financial boom in University of Iowa women’s athletics could not survive her departure to the WNBA, as revealed in the school’s latest NCAA financial disclosures for the fiscal year 2025. In the first academic cycle since Clark left the Hawkeyes, women’s basketball ticket sales plummeted by 27%, from $3,260,451 to $2,366,160. Revenue […]
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Sportico.com broke the news in on Tuesday, January 27, 2026.
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