Intuit QuickBooks Confronts Past Negative Perceptions To Spark Brand Refresh Via R/GA

Intuit QuickBooks Confronts Past Negative Perceptions To Spark Brand Refresh Via R/GA

It's often said you should be your own worst critic. Quickbooks might have taken that too literally.

Intuit Quickbooks leverages past errors for latest campaign, via R/GA

Intuit Quickbooks and R/GA Australia have released a campaign for the former, acknowledging its past mistakes to show how it has improved itself.The announcement:For years, Intuit QuickBooks has been the challenger in Australia in the cloud-based accounting and financial management software category. But when the incumbents get complacent, the challenger sees an opening – and […]

Intuit QuickBooks confronts negative reviews via R/GA Australia

Intuit QuickBooks has teamed up with creative innovation company R/GA Australia to launch a campaign that does what most brands wouldn’t dare: confront the negatives of the past head-on. As the challenger in the cloud-based accounting and financial management software category in Australia, Intuit QuickBooks is leaning into old perceptions, reviving past reviews – with the aim of dismantling them with undeniable proof that it is now efficient, p…