Intersections 2026, Travaglia (UPA): Transparency and IA the Challenges of the Sector
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Il Quotidiano del Sud Travaglia (UPA): “The challenge is to measure digital advertising in all the media in which it is expressed” (Adnkronos) - “I believe that one of the main themes for us, right now, is the ability to measure digital advertising through all the means in which it is expressed, using metrics that are truly interoperable and comparable. This transparency process, currently underway, will help to further improve the capacity of i…
In the first day of Intersections, the event organized by IAB, UPA, Adci, UNA and, new entry, Assirm - has been talked about the logic that today directs the choices of people and brands, in light of the relevance of the IA as advisor and agent for purchases The article Intersections, as it changes marketing in the era of influence, delegation and trust, in the brand but also in the algorithm comes from Brand News.
To measure and compare the effectiveness of digital advertising is one of the main challenges of the sector.So Marco Travaglia, president of UPA, intervened at Intersections, the largest Italian event dedicated to marketing, communication, creativity and technology, at MiCo in Milan. According to Travaglia, greater transparency will allow advertising investors to make more informed choices, while intelligence...Read moreIntersections 2026, Trava…
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To measure and compare the effectiveness of digital advertising is one of the main challenges of the sector. Thus Marco Travaglia, president of UPA, intervened at Intersections, the largest Italian event dedicated to marketing, communication, creativity and technology, at the MiCo in Milan. According to Travaglia, greater transparency will allow advertising investors to make more informed choices, while intelligence [...] L'articolo Intersection…
(Adnkronos) - "Measuring and comparing the effectiveness of digital advertising is one of the main challenges of the sector." Marco Travaglia, president of UPA, spoke at Intersections, the largest Italian dedicated event...
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