Intersections 2026, Giacopelli (EY Studio+ Italy Managing Partner):
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We have a vision: an intelligent organization, able to learn and transfer its own brand culture to artificial intelligence. We always wonder what the IA can do for our brand, but the truth is that it is we who have to educate it with our knowledge of the consumer, our way of operating the business,...Read moreThe articleGiacopelli (EY Studio+ Italy Managing Partner): "Provide the right context in which to operate" comes from Cinque Colonne Magaz…
We need to transfer the brand's culture to artificial intelligence, so that it learns and evolves with us. Knowing our skills and the peculiarities of the consumer, new business opportunities are created. Giacomo Giacopelli, EY Studio+ Italy Managing Partner, spoke at Intersections 2026, the largest event in Italy dedicated to marketing, communication, creativity and technology, in progress at the Allianz MiCo in Milan.
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Rec News | Lontani dal mainstreamWe need to transfer the brand's culture to artificial intelligence, so that it learns and evolves with us.
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