Intersections 2026, Poggi (Rai Pubblicità): “The Public Is Looking for Content, Not Platforms”
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Il Quotidiano del Sud Poggi (Rai Pubblicità): "Faithfulness to oneself is secret to remain influential" (Adnkronos) "This year we have turned 100 years. By studying our history we have really seen the evolution of the advertising market in the last century. The secret to remain influential and relevant in the advertising market I think it is to remain faithful to themselves. We are publishers that produce great content, of great quality, that ge…
“The future of publishers will increasingly be determined by the distribution strategy of their content.” This was stated by Luca Poggi, CEO of Rai Pubblicità, who spoke at Intersections 2026, the largest event in Italy dedicated to marketing, communication, creativity and technology, taking place at the Allianz MiCo in Milan. Retracing the company's hundred-year history,... Continue reading the article Intersections 2026, Poggi (Rai Pubblizia):…
Rec News | Lontani dal mainstream
Luca Poggi, CEO of Rai Pubblicità, spoke at Intersections 2026, the biggest event in Italy dedicated to marketing, communication, creativity and technology, in progress at the "Allianz MiCo" in Milan. Retracing the 100 years of history of the company, [...] L'articolo Intersections 2026, Poggi (Rai Pubblicità): "The public seeks content, not platforms" comes from Rec News.
(Adnkronos) - "The future of publishers will increasingly be determined by the strategy of distribution of its contents." Luca Poggi, Managing Director of Rai Pubblicità, said at Intersections 2026, the...
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