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Intersections 2026, Giarrizzo (Opella): "Identities and Coherence Make a Brand Strong"
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It is the message of Matteo Giarrizzo, Head of Media & Digital of Opella Italia, who spoke at Intersection, the largest event in Italy dedicated to marketing, communication, creativity and technology, in progress at MiCo in Milan. In the era of artificial intelligence, next to...Read moreThe articleIntersections 2026, Giarrizzo (Opella): "Identities and coherence make a brand strong" comes from Cinque Colonne Magazine.
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(Adnkronos) - "For a product to be effective it is essential to build an emotional bond with consumers." It is the message of Matteo Giarrizzo, Head of Media & Digital by Opella Italia, who spoke at Intersection, the most...
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