International Beverage drives engagement at European airports with spring campaign

International Brands launches travel retail activations campaign

The company is highlighting brands including Old Pulteney, Balbair and Caorunn in airports across England and France The post International Brands launches travel retail activations campaign appeared first on DFNI.

International Beverage drives engagement at European airports with spring campaign

EUROPE. Premium spirits company International Beverage has partnered with Avolta and Lagardère Travel Retail to launch a series of activations at key European airports. The campaign highlights its best-selling single malt Scotch whiskies Old Pulteney and Balblair, along with Scottish gin Caorunn. Brand displays bring Old Pulteney’s maritime story to life with coastal imagery and deep-blue hues, transporting travellers to the rugged northern shor…