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International Audit Validates Television Audience Measurement in Uruguay - Diario La R
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The television audience measurement system used by the Uruguayan advertising market was validated by an international technical audit. The evaluation was carried out by consultant 3M3A Global AS, who analyzed the operation of the service operated by Exacta in Montevideo and the Metropolitan Area. “This audit confirms the technical strength of the system that we are operating in Uruguay and strengthens the market’s confidence in the measurement o…
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