US EditionPublished • loading... • Updated
Interest in women’s sports is growing. Here’s how some women-owned companies are responding
Women-owned brands like IDA Sports and Moolah Kicks create gear tailored for female athletes as women's sports revenue nears $2.35 billion in 2025, Deloitte reports.
- Last year, women’s sports generated $1.88 billion and is forecast at $2.35 billion this year, with growing professionalism attracting new companies and brands, Deloitte reported.
- IDA Sports founder Youngson said the company launched after noticing women wearing men’s cleats, highlighting a commercial gap in women athletes' footwear needs.
- Partnering with leagues and unions, smaller women-led brands strike deals with players' unions for the NWSL while Adidas and Nike develop women’s soccer and basketball shoes.
- NWSL teams are worth 29% more this year, with Angel City and Kansas City Current valued over $250 million, while WNBA attendance and star power surged, highlighted by Caitlin Clark and Angel Reese.
- Amid growing interest, the 2017 match highlighting inequality signals a shift toward female-focused products and more opportunities for women-owned brands rejecting the `shrink it and pink it` approach.
Insights by Ground AI
43 Articles
43 Articles
Coverage Details
Total News Sources43
Leaning Left9Leaning Right7Center24Last UpdatedBias Distribution60% Center
Bias Distribution
- 60% of the sources are Center
60% Center
L 23%
C 60%
R 17%
Factuality
To view factuality data please Upgrade to Premium
