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Intel and Toyota made perfectly logical decisions. That's exactly how they killed their best brands

Summary by Fortune

Pentium and Scion weren't killed by bad strategy or weak launches. The most dangerous brand decisions aren't the obvious ones.

Pentium and Scion weren't killed by bad strategy or weak launches. The most dangerous brand decisions aren't the obvious ones.

10 hours ago·New York, United States

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Fortune broke the news in New York, United States 10 hours ago on Friday, March 20, 2026.

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