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Instagram's New Friend Map Draws Backlash Over Unintended Location Sharing

  • Meta announced on August 6, 2025, that Instagram introduced Instagram Map, a feature allowing users to share their location with friends via a map in direct messaging.
  • This update follows existing location sharing on Instagram and Snapchat's Snap Map, and Meta emphasized sharing is off by default and opt-in only.
  • Users can customize who sees their location, turn sharing on or off anytime, and parents receive notifications if teens enable location sharing, allowing supervision.
  • Meta clarified that location sharing is disabled by default and must be actively enabled by users, tagged content appears for a limited 24-hour period, and the new feature provides an easy way for friends to stay connected.
  • The feature sparked privacy concerns among users about location tracking and misuse, suggesting ongoing debates about safety despite Meta's parental controls and opt-in design.
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Adweek broke the news in on Wednesday, August 6, 2025.
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