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New Instagram Rule Cuts Off Live Broadcasts for Small Accounts
UNITED STATES, AUG 1 – Instagram now mandates public accounts with at least 1,000 followers to go live, aligning with TikTok’s policy and affecting smaller creators, the social network confirmed.
- On August 2, 2025, Instagram confirmed that only public accounts with at least 1,000 followers can go live.
- Instagram followed TikTok, with Meta saying the move is designed to improve the overall Live experience and mirrors TikTok’s 1,000-follower threshold.
- In practice, the requirement excludes as many as 1.7 billion of the platform’s roughly 2 billion users and bars private accounts from going live.
- Social media users reacted with displeasure and called for reversal, with one saying, 'I don't even know why I bother with Instagram any more.'
- Looking ahead, some foresee it driving users to purchase followers from bot farms or seek alternative channels used by celebrities, political figures, and fringe groups.
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14 Articles
Instagram public accounts with less than 1,000 followers can no longer go live
Instagram is no longer allowing public accounts to go live if they have less than 1,000 followers. Users have been reporting over the past few days that their accounts aren't eligible for Live broadcast on the app anymore. "We changed the requirements to use this feature," reads the notice that pops up when people try to host a livestream broadcast to their followers. "Only public accounts with 1,000 followers or more will be able to create live…
·United States
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Coverage Details
Total News Sources14
Leaning Left2Leaning Right1Center3Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 33%
C 50%
R 17%
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