Instagram Lands on Samsung TVs, with Episodic Series and Live TV Coming to Your Screen Soon
The app is adding channels, casting and horizontal video support as Meta tests serialized and live formats for TV viewers.
6 Articles
6 Articles
After smartphones, Instagram bets big on TVs with horizontal videos, episodic series and live programming
Instagram has expanded its TV app to Samsung devices and is testing more viewing features. The move signals a broader push into social television, live formats and episodic creator content.
Its premiere was somewhat strange considering that mobile consumption is already a tradition. Instagram will experiment with longer-lasting content in terms of series and live TV. They are ways to incorporate content that provide live experiences of creators to its users, as well as programs with several episodes. It would be related to a new function called 'Series' with which it aims to facilitate content tracking on Instagram and Facebook. Wh…
The Instagram TV app will have new features that Meta currently has in testing, with the aim of making better use of the larger TV screens as well as new video formats.
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