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Instagram fixed an issue that caused posting multiple Stories to tank your reach

Summary by Engadget
Instagram fixed a bug that caused the reach of some users' Stories to shrink when they posted more than one Story a day, Instagram head Adam Mosseri shared on Friday. The fix addresses a common complaint shared by creators in the last year that they were disincentivized to use Stories because of how regularly using the feature impacted the number of people who actually saw their posts. "People were complaining about getting less reach with their…

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Engadget broke the news in United States on Friday, September 12, 2025.
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