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Instacart’s Ali Miller Targeting Retail Media ‘Fragmentation’ With Off-Platform Push – Beet.TV
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Instacart’s Ali Miller Targeting Retail Media ‘Fragmentation’ With Off-Platform Push – Beet.TV
LAS VEGAS — The race to monetize shopper data has turned retail media into the advertising industry’s fastest-growing sector, projected to surpass combined spending on connected TV and traditional television by 2027. But perhaps it is also exacerbating a tangled web of walled gardens, leaving buyers navigating a landscape defined as much by its complexity as its scale. The next phase of the sector’s growth appears to hinge on breaking down these…
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