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Instacart taps Local Produce, BBDO and McCann for Super Bowl
After a successful Super Bowl debut in 2025, Instacart is returning to the Big Game in 2026 with a bigger creative swing and a broadened agency roster. Instacart’s internal creative agency, Local Produce, is leading the effort in partnership with BBDO and McCann. In just four years, Instacart CMO Laura Jones has taken the brand from zero brand marketing to a Super Bowl presence, and now, a return engagement. “After the tremendous response to our…
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Instacart taps Local Produce, BBDO and McCann for Super Bowl
After a successful Super Bowl debut in 2025, Instacart is returning to the Big Game in 2026 with a bigger creative swing and a broadened agency roster. Instacart’s internal creative agency, Local Produce, is leading the effort in partnership with BBDO and McCann. In just four years, Instacart CMO Laura Jones has taken the brand from zero brand marketing to a Super Bowl presence, and now, a return engagement. “After the tremendous response to our…
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