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Instacart adds shoppable video to expand retail media
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Instacart adds shoppable video to expand retail media
Instacart is widening its advertising playbook beyond sponsored search and display by adding shoppable short-form video and outlining an AI shopping assistant that could later include ads. The company described the new video experience as a pilot format inside the Instacart app, built to connect inspiration and conversion in the same flow.The details were outlined in the company’s official announcement, alongside broader updates that position In…
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