US EditionInside Wimbledon's longest-running brand alliances
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Inside Wimbledon's longest-running brand alliances
Since 1877, The Championships, Wimbledon has evolved from a modest croquet lawn tournament into sport's most revered institution. Yet while tennis has embraced rampant commercialisation, LED advertising, influencer activations, carnival atmospheres, Wimbledon remains a deliberate anachronism. Its traditions are inviolate, all-white dress codes, sponsor-free courts, minimal corporate presence. Inaugural Championships at the All England Croquet an…
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