US EditionInside the race for brand visibility in F1 sponsorship - BlackBook Motorsport
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Inside the race for brand visibility in F1 sponsorship - BlackBook Motorsport
Last year, Formula One was named as the most popular annual sporting series with over 750 million fans worldwide. Accounting for 6.6 per cent of all total global sports sponsorship revenue generated in 2024, the average deal size was over US$5 million, an increase of over 50 per cent compared to 2019. For the sponsor community in Formula One, of which there were 275 separate brands in 2023, whether to invest or not doesn’t appear to be a tough d…
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